Otic Interiors
Brand identity project, for Wes Hal studio
Key involvement: Brand Strategy, Brand identity design, Creative Direction, UI/UX design & Development (Adobe XD + Webflow).
The Concept
Otic Interiors is an Interior Acoustic Panelling specialist based in the Tees Valley. The idea was to bring together a contemporary, cohesive brand identity that emanates class and elegance within the Interior Design space.
The Vision
Elliott's vision was a lockup that could apply well to work apparel and wood/fabric finishes, with a focus on simple features that would stand out online. The logo is made up of a bold, striking mark, nicely in spirit of starting a business during a national lockdown.
The Breakthrough:
After reviewing the initial concepts, we had back-and-forth discussions on dropping the abstract monogram and venturing into a more simple direction. The client sent us some images of their first contract, which is where the sectional panel shapes began to click.
